Wynter — business intelligence platform

Hello

Wynter!

Copytesting is now Wynter.

Hello Wynter! Good bye Copytesting. Following another record-breaking month of growth, we decided to speed up the launch of our new name. (Before we get too big, and change gets harder.)
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The rebrand will also bring a change in our focus - messaging research for B2B companies.

MVP Team

Igor Krasnik

Kate Piliak

PM/BA

Dmitry Naumchik

Dev Lead

Igor Novitsky

Dev

Liza Haiduk

UI/UX Designer

Olga Shvec

Idea

Peep Laja, Founder and CEO of Wynter and CXL, searched high and low for a way to reliably test the sales copy for CXL Institute.
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When he found no solution that met his needs, he knew it was time to build one.

Every piece of copy you write is a hypothesis. As with any experiment, you need to measure it, and use the data to improve it. Write-measure-learn.

Peep Laja, Founder and CEO of Wynter and CXL

Solution

The Wynter MVP launched after 4 months of partnership with Paralect.

Wynter Co-Founder Jaan-Matti Saul visited Paralect in January 2020 to meet with the team in person to discuss the status and scope of Wynter and how we could work together. Soon after, the product team was assembled and started work on the MVP.

It was immediately clear that Paralect and Peep and Jaan at CXL share aligned ambitions. We all want to help companies achieve their potential via high-quality apps, sites and products. Wynter clearly had the potential to be a game-changer for us and our whole network of partners and businesses.

Wynter MVP was launched after 4 month of development by the Paralect Team

After gathering feedback from the target market, the founders and Paralect refined the results quantifying process to ensure Wynter delivers actionable feedback. Each test is distributed to an audience of 20 US-based reviewers.
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Wynter's main aims at the MVP stage were to allow fast selection of testing blocks, quantified and specific feedback from real people in the target audeince, and results within 24 hours.

Wynter has the potential to be an invaluable tool for any startup or business as rapid customer feedback can pave the way to product-market fit and growth at any stage.

Functionality

Webpage upload

Wynter clients can quickly select exactly which page they want to review simply by entering the URL. Specific blocks of the page can be selected to get precise test results.

Screenshot testing

To test mockups or private pages, clients can select and upload their own images for testing. From headlines to ads and value propositions — know how your target audience will react before you go live.

Audience filters

Copytesting is rapidly growing its testing audience database and pulls in external testing panels as needed. Testers are then further pre-surveyed to ensure your copy gets tested by an appropriate target audience.

Quantified results

Every block is rated for clarity and relevance by the test panel along with answers to the questionaire for more specific and individual feedback. Finally, testers give feedback on the copy as a whole.

Review and results sharing

- Review results
- CSV export
- Public results sharing

Value proposition copy test

Test the site’s hero area to know how a target audience understands it and what needs changing.

E-commerce copy test

Get feedback for the product page from the target audience: what their worries are, what’s unclear, how to improve.

Further

partnership

Review results CSV export
Public results sharing
Custom questions
New cheaper test types‍

Integrations

Amazon Mechanical Turk

a crowdsourcing marketplace that makes it easier for individuals and businesses to outsource their processes and jobs to a distributed workforce who can perform these tasks virtually

Intercom

a Conversational Relationship Platform that helps businesses build better customer relationships through personalized, messenger-based experiences

Urlbox.io

a REST API software that automate the process of capturing website screenshots

Stripe

an online payment processing for internet businesses

Vatlayer

a VAT number validation

Heap

a web analytics tool that allows to capture and measure every user action on a website or mobile app

Postmark

a transactional email service

Integrations

Amazon Mechanical Turk

a crowdsourcing marketplace that makes it easier for individuals and businesses to outsource their processes and jobs to a distributed workforce who can perform these tasks virtually

Intercom

a Conversational Relationship Platform that helps businesses build better customer relationships through personalized, messenger-based experiences

Urlbox.io

a REST API software that automate the process of capturing website screenshots

Stripe

an online payment processing for internet businesses

Vatlayer

a VAT number validation

Heap

a web analytics tool that allows to capture and measure every user action on a website or mobile app

Postmark

a transactional email service

Integrations

Integrations with Wynter—market research tool

Technologies

Technologies we used to develop Wynter—market research tool

Сustomer

feedback

They’re committed to their craft and take their work seriously.

Constantly showing a dedication to the success of the project through their hard work, the team has contributed to increases in web traffic to the platform. They prioritized effective project management and communication throughout the relationship, which kept everyone on the same page.

Peep Laja, Founder and CEO of Wynter and CXL

Start

a project

Let's get started!

Find out just how fast we can build your cool idea into a profitable solution for your industry.

Book a call

Results

months to MVP

110

completed tests

2500+

registered users

Awards

on Producthunt.com

PRODUCT OF THE DAY

MAY 05, 2020

PRODUCT OF THE WEEK

MAY 05, 2020

Product of the Month

MAY 2020

User Reviews

I was a part of some of the beta testing of this tool. I used it to help my clients (I do conversion optimization work). I LOVED IT. In short, it's the simplest way I've been able to bridge the gap between doing customer research and then *turning that into great, money-making copy*
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Peep is a CRO badass, and this product reflects his experience and fills a gap that is needed. Love it.

Josh Frank

This needed to exist. And now it does. Can’t wait to use it!

Hiten Shah

I was just thinking the other day, that I have tried all marketing software, until I found this one today. How could this one not exist yet? Great idea Peep, I have tried it already and I confirm the execution is great too. Easy to use, powerful results.

Luca Tagliaferro

Press

Peep Laja says about Wynter, copywriting in general, and how marketers can use it to deliver better results to their clients on bytraject.com.

You can also read about Wynter on Cision PR Newswire.